Nine United

Nine United Ecommerce is the e-commerce section of Nine United which is an international family of privately held companies. It includes three of the leading online shops in the European premium home & living market: AmbienteDirect, Connox and Flinders. The aim of Nine United Ecommerce is to provide the best possible customer experience when shopping design furniture and home accessories online.

In addition to Nine united Ecommerce, the Nine United family covers a range of different areas, including design, administration, architecture, branding and sustainable development projects.

The story of Nine United began in 1975 in Denmark with the foundation of the clothing company BESTSELLER. This shared legacy is an important part of the Nine United history and spirit,

and the 10 basic principles that have guided us since 1975 continue to be the backbone of our philosophy. You can read more about the Nine United family at www.nineunited.com

We are Nine United Ecommerce

Together we are strong – the three leading online shops in the European premium home & living market aim to achieve more together. All brands share a passion for design, achieving the best customer service and operational excellence. Find out more about our brands of Nine United Ecommerce.
Ambiente Direct

AmbienteDirect is the first online shop in the design segment in Germany. In 1998 the online shop based in Munich/Germany started shipping designer furniture, lights and accessories. Today exclusive products from international brands are sent to design lovers all over Europe. Exclusive designer goods, convenient online shopping and individual service ensure an exclusive shopping experience.

It is the mission of AmbienteDirect to “be the home of modern living”.


Connox was founded in 2005 and today employs around 230 people. The online shop based in Hanover/Germany sells a wide range of selected designer furniture and accessories around the world. In addition to customer-centered and highly modern work structures, Connox is characterized by a sustainable corporate policy and is committed to responsible use of the environment and its resources.

It is the mission of Connox to “help people to create their individual home”.



Flinders is the leading premium furniture retailer in the Netherlands and Belgium. Founded in 2010 the online shop based in Zaandam/The Netherlands, offers 36.000 products of more than 150 international brands, ranging from furniture, lighting to home & living accessories. Flinders also supports corporate customers, design studios and architects in setting up offices, hotels and restaurants.

It is the mission of Flinders to “make design-dreams come alive”.